Content forms the foundation of SEO and needs to be of the highest quality while being informative and adding value to the reader. And of course, content needs to achieve the primary goal of SEO which is to increase a search engine ranking.
5 Factors to keep in mind when writing any type of content include:
1. Quality
Content must be entirely free of spelling and grammar errors while using the correct language and tone for the audience and subject. There is nothing quite like content that is riddled with errors to reflect negatively on the reliability and the trustworthiness of the content, the website and the business.
2. Unique
Every piece of content must be unique. Search engines penalize plagiarism harshly and it can even result in a website being banned. Quotes should be placed between quotation marks and the source quoted.
3. Relevance
Content must contain keywords in the heading and throughout the body of the content. These keywords need to be relevant to the topic and the business, products or services. Keywords will determine how content is indexed by a search engine according to its relevance. However, it is important not to overdo it as keyword loading will be penalized. More seo tips and tricks are available here.
4. Links
Strong link building is critical to getting content found, crawled and indexed faster by bots (called spiders) sent out by search engine algorithms. Links also add value to content, especially when links are to authority sites.
5. Short, Sweet And To The Point
Most readers prefer to get the information that they are looking for at a glance and will scan content and only read when they are sure that the content will deliver. Shorter content that is packed full of information adds greater value. Formatting using short paragraphs, subheadings and bullet points is a good way to make scanning and reading easier.